Born in Recife, in the Brazilian state of Permambuco, João Arraes has a passion for photography which began at an early age. When he was 16, he moved to California and then to New York, where you perfect his technique. But it was experience at his native his Pernambuco, where he worked for seven years, which led him to join the international circuit of fashion weeks shows, João fine-tuned his style and created a unique aesthetic, with influences ranging from Recife to Milan. His work based on real images. He believes that one has to look for what is really natural in order to reach true beauty. He is constantly searching for a timelessness approach, marked by personal elements. Something that seems ordinary for most people will probably look appealing and interesting for him. Now, at 27, he collaborates with Brazil's leading fashion magazines and designers.